My Secret Formula for Kick-Ass Marketing Effectiveness
Marketing can be confusing. I mean really confusing. Have you looked at the lumascapes lately?
Where does one begin? What does one focus on?
I am not going to cover off on the A-Z playbook, or basic, foundational knowledge for that matter. There are far better and vetted sources for that such as David Ogilvy, Phil Kotler and Seth Godin for that.
Rather, let me tell you what makes me tick. What I care about when crafting a marketing program.
If you see your activities through each of these lenses, and ultimately, a mix of the the three, you will be on the right path.
Remember, marketing isn’t perfection, but rather finding the right direction. A successful journey together is far greater than a perfect one apart-